Barter can work. (barter agreement between Casio Inc. and Active International Inc.) (Marketing): An article from: Chief Executive (U.S.)

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This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on June 1, 1994. The length of the article is 1534 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Casio Inc. was able to dispose of its surplus products in a productive manner through an agreement with the barter company Active International Inc. Under this deal, Active buys excess Casio watches, calculators and musical keyboards at wholesale price and offers trade credits to Casio as payment. The credits are then used by Casio to obtain advertising time or space which is guaranteed by Active. As stipulated in a contract, Active is required to provide the appropriate advertising time or space requested by Casio and to sell the excess products only at agreed-upon markets. As a result of this barter agreement, Casio has already bartered surplus products worth million since 1989. Aside from relinquishing the oversupply, Casio has also used barter to finance advertising for its first-line products and to remarket its merchandise in foreign countries. Guidelines for bartering are discussed.

Citation Details
Title: Barter can work. (barter agreement between Casio Inc. and Active International Inc.) (Marketing)
Author: John J. McDonald
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: June 1, 1994
Publisher: Chief Executive Publishing
Issue: n95 Page: p40(4)

Distributed by Thomson Gale

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